PROSPECTING AND GO TO MARKET
We conduct prospecting campaigns for our customers and help them to set up their Go to Market strategy through a number of actions adapted to each assignment:
- Campaign or long-term mode
- Office-based sales staff outsourcing
- Account mapping
- Upsell – crossell database installation
- Product/service launch
- Targeting test (action/response study and potential survey)
![PICTO_prospection et go to market](https://www.fleetservicesgroup.com/wp-content/uploads/2022/05/PICTO_prospection-et-go-to-market.png)
![PICTO_prospection end users](https://www.fleetservicesgroup.com/wp-content/uploads/2022/05/PICTO_prospection-end-users.png)
END-USER PROSPECTING
Cold calling all your targets is now a thing of the past. We adapt our end-user prospecting approaches to the markets and deploy made-to-measure campaigns.
RECRUITMENT AND CHANNEL MANAGEMENT
As channel management is time and energy intensive, we have gained valuable expertise to help you manage and develop your channel:
- Dealer recruitment
- Channel management – MDF budget management
- Help – Hot line
- Enablement – team building
- Incentive – Channel Management
- Transition marketing
![PICTO_recrutement et annimation channel](https://www.fleetservicesgroup.com/wp-content/uploads/2022/05/PICTO_recrutement-et-annimation-channel.png)
![Infographies_V3-24](https://www.fleetservicesgroup.com/wp-content/uploads/2022/09/Infographies_V3-24.png)
Data management
Our approach:
- Building the target
- Sharing our targets and list of accounts with our customers before the campaign launch
- Identifying contact persons
Our services:
- File updating and populating
- Creating a database from start to finish on a target or segment
- Database hosting
- Database rental and purchase
- Multi-platform subscription for each campaign
- Scrapping
- Database requalifying: populating Siret numbers, maintenance (CRM update, etc.)
- Identifying new roles
Marketing AND communication
![Infographies_V3-26](https://www.fleetservicesgroup.com/wp-content/uploads/2022/09/Infographies_V3-26.png)
Producing/adapting assets
- For a vertical market or for a market segment
- Operation or partner-specific
Adapting existing resources:
- Translating and interpreting existing documents
- Co-branding with the publisher’s and partner’s colors
- Market verticalization of existing resources
End-to-end creation:
We create the asset with journalists and our in-house writers and graphic designers while meeting your graphic charter. Assets can be any of the following:
- Motion videos (in 2D motion design)
- Video recordings
- White papers
- Battle cards
- Computer graphics
- Podcasts
- Blog articles
![Porte voix_01](https://www.fleetservicesgroup.com/wp-content/uploads/2022/09/Porte-voix_01.png)
Designing and implementing asset distribution
We design asset distribution tactics that help you to reach your targets while ensuring sufficient message repetition. Our experts combine one or several media:
- LinkedIn campaign
- Digital campaign on Régie Media
- Content syndication
- Database e-mailing
- Retargeting
- Media campaign (TV, Press, Radio, Internet)
- Social Selling
- Media relations
- etc.
We implement the campaigns end-to-end by designing the required tools (banners, ads, e-mailing, etc.), managing their distribution and tracking the results of each media.
![PICTO_campagnes intégrées](https://www.fleetservicesgroup.com/wp-content/uploads/2022/05/PICTO_campagnes-intégrées.png)
OUR INTEGRATED CAMPAIGNS
Our campaigns are:
- Customized
- Pragmatic
- Monitored